20. December 2011 21:49
Why mobile applications?
At the end of August there were over 82.2 million people in the U.S. who have smartphones. That is a TEN PERCENT INCREASE from just three months before according to metrics company comScore Inc. Why are we telling you this? Because that’s 82 million users who not only make phone calls with their phone but also take in information, browse the internet, and most importantly use applications. The business world is competitive, perhaps now more than ever before. Businesses are looking for ways to distinguish themselves from the competition. So how do you set yourself apart? In 2012 what will you spend your marketing budget on? The answer of course is a branded app for smart phones. A recent study released on December 8, 2011 by Indiana University is the first study to show the impact of branded apps on consumers. The study finds that using a branded phone app increases the consumers general interest in the company and its products or services. We’re not talking about creating a new game for an iPhone or Android; the study stated that applications that are informational did a much better job at increasing interest than a branded game application. A branded phone application is different than in-app advertisements, if you’re like me you either skip the ads when you can or just ignore that part of the screen. A branded application that has information about your company and the products or services that you offer can create a huge impact on consumer awareness, it is also affordable.
Why Columbia Business Solutions?
We develop mobile applications. We’re not iOS developers, we’re not Android developers, and we’re not Windows Phone developers; we are mobile developers. We have the ability to create applications for all three of those platforms, usually at one low price. No need to worry about developer accounts, finding a separate developer for each platform, or whether or not you’re going to get a cohesive application across all platforms. The same developers that develop the iOS app will be the same ones that develop the Android app, or the Windows Phone app. The next marketing frontier are mobile phones, will you take advantage of it? Smartphone ownership increases every quarter, applications for those phones also increase those quarters. Don’t be left behind, contact us today about creating a simple branded application for your business.